Recently, sponsored search has become one of the most lucrative channels for marketing. As the fundamental basis of sponsored search, relevance modeling has attracted increasing attention due to the tremendous practical value. Most existing methods solely rely on the query-keyword pairs. However, keywords are usually short texts with scarce semantic information, which may not precisely reflect the underlying advertising intents. In this paper, we investigate the novel problem of advertiser-aware relevance modeling, which leverages the advertisers’ information to bridge the gap between the search intents and advertising purposes. Our motivation lies in incorporating the unsupervised bidding behaviors as the complementary graphs to learn desirable advertiser representations. We further propose a Bidding-Graph augmented Triple-based Relevance model BGTR with three towers to deeply fuse the bidding graphs and semantic textual data. Empirically, we evaluate the BGTR model over a large industry dataset, and the experimental results consistently demonstrate its superiority.

Product quantization (PQ) is a widely used technique for ad-hoc retrieval. Recent studies propose supervised PQ, where the embedding and quantization models can be jointly trained with supervised learning. However, there is a lack of appropriate formulation of the joint training objective; thus, the improvements over previous non-supervised baselines are limited in reality. In this work, we propose the Matching-oriented Product Quantization (MoPQ), where a novel objective Multinoulli Contrastive Loss (MCL) is formulated. With the minimization of MCL, we are able to maximize the matching probability of query and ground-truth key, which contributes to the optimal retrieval accuracy. Given that the exact computation of MCL is intractable due to the demand of vast contrastive samples, we further propose the Differentiable Cross-device Sampling (DCS), which significantly augments the contrastive samples for precise approximation of MCL. We conduct extensive experimental studies on four real-world datasets, whose results verify the effectiveness of MoPQ. The code is available at https://github.com/microsoft/MoPQ.

Personalized news recommendation is a critical technology to improve users’ online news reading experience. The core of news recommendation is accurate matching between user’s interests and candidate news. The same user usually has diverse interests that are reflected in different news she has browsed. Meanwhile, important semantic features of news are implied in text segments of different granularities. Existing studies generally represent each user as a single vector and then match the candidate news vector, which may lose fine-grained information for recommendation. In this paper, we propose FIM, a Fine-grained Interest Matching method for neural news recommendation. Instead of aggregating user’s all historical browsed news into a unified vector, we hierarchically construct multi-level representations for each news via stacked dilated convolutions. Then we perform fine-grained matching between segment pairs of each browsed news and the candidate news at each semantic level. High-order salient signals are then identified by resembling the hierarchy of image recognition for final click prediction. Extensive experiments on a real-world dataset from MSN news validate the effectiveness of our model on news recommendation.

Personalized news recommendation is important to help users find their interested news and improve reading experience. A key problem in news recommendation is learning accurate user representations to capture their interests. Users usually have both long-term preferences and short-term interests. However, existing news recommendation methods usually learn single representations of users, which may be insufficient. In this paper, we propose a neural news recommendation approach which can learn both long- and short-term user representations. The core of our approach is a news encoder and a user encoder. In the news encoder, we learn representations of news from their titles and topic categories, and use attention network to select important words. In the user encoder, we propose to learn long-term user representations from the embeddings of their IDs.In addition, we propose to learn short-term user representations from their recently browsed news via GRU network. Besides, we propose two methods to combine long-term and short-term user representations. The first one is using the long-term user representation to initialize the hidden state of the GRU network in short-term user representation. The second one is concatenating both long- and short-term user representations as a unified user vector. Extensive experiments on a real-world dataset show our approach can effectively improve the performance of neural news recommendation.