Recently, sponsored search has become one of the most lucrative channels for marketing. As the fundamental basis of sponsored search, relevance modeling has attracted increasing attention due to the tremendous practical value. Most existing methods solely rely on the query-keyword pairs. However, keywords are usually short texts with scarce semantic information, which may not precisely reflect the underlying advertising intents. In this paper, we investigate the novel problem of advertiser-aware relevance modeling, which leverages the advertisers’ information to bridge the gap between the search intents and advertising purposes. Our motivation lies in incorporating the unsupervised bidding behaviors as the complementary graphs to learn desirable advertiser representations. We further propose a Bidding-Graph augmented Triple-based Relevance model BGTR with three towers to deeply fuse the bidding graphs and semantic textual data. Empirically, we evaluate the BGTR model over a large industry dataset, and the experimental results consistently demonstrate its superiority.

Deep neural networks (DNNs) can fit (or even over-fit) the training data very well. If a DNN model is trained using data with noisy labels and tested on data with clean labels, the model may perform poorly. This paper studies the problem of learning with noisy labels for sentence-level sentiment classification. We propose a novel DNN model called NetAb (as shorthand for convolutional neural Networks with Ab-networks) to handle noisy labels during training. NetAb consists of two convolutional neural networks, one with a noise transition layer for dealing with the input noisy labels and the other for predicting ‘clean’ labels. We train the two networks using their respective loss functions in a mutual reinforcement manner. Experimental results demonstrate the effectiveness of the proposed model.

While automatic response generation for building chatbot systems has drawn a lot of attention recently, there is limited understanding on when we need to consider the linguistic context of an input text in the generation process. The task is challenging, as messages in a conversational environment are short and informal, and evidence that can indicate a message is context dependent is scarce. After a study of social conversation data crawled from the web, we observed that some characteristics estimated from the responses of messages are discriminative for identifying context dependent messages. With the characteristics as weak supervision, we propose using a Long Short Term Memory (LSTM) network to learn a classifier. Our method carries out text representation and classifier learning in a unified framework. Experimental results show that the proposed method can significantly outperform baseline methods on accuracy of classification.