While large-scale pretrained language models have been shown to learn effective linguistic representations for many NLP tasks, there remain many real-world contextual aspects of language that current approaches do not capture. For instance, consider a cloze test “I enjoyed the _____ game this weekend”: the correct answer depends heavily on where the speaker is from, when the utterance occurred, and the speaker’s broader social milieu and preferences. Although language depends heavily on the geographical, temporal, and other social contexts of the speaker, these elements have not been incorporated into modern transformer-based language models. We propose a simple but effective approach to incorporate speaker social context into the learned representations of large-scale language models. Our method first learns dense representations of social contexts using graph representation learning algorithms and then primes language model pretraining with these social context representations. We evaluate our approach on geographically-sensitive language modeling tasks and show a substantial improvement (more than 100% relative lift on MRR) compared to baselines.

We evaluate a simple approach to improving zero-shot multilingual transfer of mBERT on social media corpus by adding a pretraining task called translation pair prediction (TPP), which predicts whether a pair of cross-lingual texts are a valid translation. Our approach assumes access to translations (exact or approximate) between source-target language pairs, where we fine-tune a model on source language task data and evaluate the model in the target language. In particular, we focus on language pairs where transfer learning is difficult for mBERT: those where source and target languages are different in script, vocabulary, and linguistic typology. We show improvements from TPP pretraining over mBERT alone in zero-shot transfer from English to Hindi, Arabic, and Japanese on two social media tasks: NER (a 37% average relative improvement in F1 across target languages) and sentiment classification (12% relative improvement in F1) on social media text, while also benchmarking on a non-social media task of Universal Dependency POS tagging (6.7% relative improvement in accuracy). Our results are promising given the lack of social media bitext corpus. Our code can be found at: https://github.com/twitter-research/multilingual-alignment-tpp.