Japanese Beauty Marketing on Social Media: Critical Discourse Analysis Meets NLP
Abstract
This project is a pilot study intending to combine traditional corpus linguistics, Natural Language Processing, critical discourse analysis, and digital humanities to gain an up-to-date understanding of how beauty is being marketed on social media, specifically Instagram, to followers. We use topic modeling combined with critical discourse analysis and NLP tools for insights into the “Japanese Beauty Myth” and show an overview of the dataset that we make publicly available.- Anthology ID:
- 2021.nlp4dh-1.15
- Volume:
- Proceedings of the Workshop on Natural Language Processing for Digital Humanities
- Month:
- December
- Year:
- 2021
- Address:
- NIT Silchar, India
- Editors:
- Mika Hämäläinen, Khalid Alnajjar, Niko Partanen, Jack Rueter
- Venue:
- NLP4DH
- SIG:
- Publisher:
- NLP Association of India (NLPAI)
- Note:
- Pages:
- 131–137
- Language:
- URL:
- https://aclanthology.org/2021.nlp4dh-1.15
- DOI:
- Cite (ACL):
- Emily Öhman and Amy Gracy Metcalfe. 2021. Japanese Beauty Marketing on Social Media: Critical Discourse Analysis Meets NLP. In Proceedings of the Workshop on Natural Language Processing for Digital Humanities, pages 131–137, NIT Silchar, India. NLP Association of India (NLPAI).
- Cite (Informal):
- Japanese Beauty Marketing on Social Media: Critical Discourse Analysis Meets NLP (Öhman & Metcalfe, NLP4DH 2021)
- PDF:
- https://preview.aclanthology.org/teach-a-man-to-fish/2021.nlp4dh-1.15.pdf
- Code
- esohman/JapaneseBeauty