Skip to main content

# Dan Ariely

Professor of Business Administration
Fuqua School of Business
dan@danariely.com
Box 104117, Durham, NC 27708
2024 W. Main Street, A200, Durham, NC 27705
Manage Profile
Embed Profile Data

## Overview

HI, I'M DAN ARIELY. I do research in behavioral economics and try to describe it in plain language. These findings have enriched my life, and my hope is that they will do the same for you.

My immersive introduction to irrationality took place many years ago while I was overcoming injuries sustained in an explosion. The range of treatments in the burn department, and particularly the daily “bath” made me face a variety of irrational behaviors that were immensely painful and persistent. Upon leaving the hospital, I wanted to understand how to better deliver painful and unavoidable treatments to patients, so I began conducting research in this area.

I became engrossed with the idea that we repeatedly and predictably make the wrong decisions in many aspects of our lives and that research could help change some of these patterns.

Irrationally Yours, Predictably Irrational, The Upside of Irrationality,The (Honest) Truth About Dishonesty, the movie Dishonesty and the card game Irrational Game are my attempt to take my research findings and describe them in non academic terms, so that more people will learn about this type of research, discover the excitement of behavioral economics, and possibly use some of the insights to enrich their own lives.

In terms of official positions, I am a Professor of Business Administration at Duke University and a founding member of the Center for Advanced Hindsight.

My free time is spent working on a guide to the kitchen and life—Dining Without Crumbs: The Art of Eating Over the Kitchen Sink—and of course, studying the irrational ways we all behave.

## Current Appointments & Affiliations

Professor of Business Administration · 2008 - Present Fuqua School of Business
Professor of Economics · 2008 - Present Economics, Trinity College of Arts & Sciences
Professor in the Sanford School of Public Policy · 2015 - Present Sanford School of Public Policy
Adjunct Professor in the Department of Psychiatry and Behavioral Sciences · 2021 - Present Psychiatry & Behavioral Sciences, Behavioral Medicine & Neurosciences, Psychiatry & Behavioral Sciences
Associate of the Duke Initiative for Science & Society · 2017 - Present Duke Science & Society, Initiatives

## Education, Training & Certifications

Duke University · 1998 Ph.D.
University of North Carolina, Chapel Hill · 1996 Ph.D.
Tel Aviv University (Israel) · 1991 B.A.

## Web Links

Fuqua Faculty Profile