Over the last several years, end-to-end neural conversational agents have vastly improved their ability to carry unrestricted, open-domain conversations with humans. However, these models are often trained on large datasets from the Internet and, as a result, may learn undesirable behaviours from this data, such as toxic or otherwise harmful language. Thus, researchers must wrestle with how and when to release these models. In this paper, we survey recent and related work to highlight tensions between values, potential positive impact, and potential harms. We also provide a framework to support practitioners in deciding whether and how to release these models, following the tenets of value-sensitive design.