Primacy Effect of ChatGPT

Yiwei Wang, Yujun Cai, Muhao Chen, Yuxuan Liang, Bryan Hooi


Abstract
Instruction-tuned large language models (LLMs), such as ChatGPT, have led to promising zero-shot performance in discriminative natural language understanding (NLU) tasks. This involves querying the LLM using a prompt containing the question, and the candidate labels to choose from. The question-answering capabilities of ChatGPT arise from its pre-training on large amounts of human-written text, as well as its subsequent fine-tuning on human preferences, which motivates us to ask: Does ChatGPT also inherit humans’ cognitive biases? In this paper, we study the primacy effect of ChatGPT: the tendency of selecting the labels at earlier positions as the answer. We have two main findings: i) ChatGPT’s decision is sensitive to the order of labels in the prompt; ii) ChatGPT has a clearly higher chance to select the labels at earlier positions as the answer. We hope that our experiments and analyses provide additional insights into building more reliable ChatGPT-based solutions. We release the source code at https://github.com/wangywUST/PrimacyEffectGPT.
Anthology ID:
2023.emnlp-main.8
Volume:
Proceedings of the 2023 Conference on Empirical Methods in Natural Language Processing
Month:
December
Year:
2023
Address:
Singapore
Editors:
Houda Bouamor, Juan Pino, Kalika Bali
Venue:
EMNLP
SIG:
Publisher:
Association for Computational Linguistics
Note:
Pages:
108–115
Language:
URL:
https://aclanthology.org/2023.emnlp-main.8
DOI:
10.18653/v1/2023.emnlp-main.8
Bibkey:
Cite (ACL):
Yiwei Wang, Yujun Cai, Muhao Chen, Yuxuan Liang, and Bryan Hooi. 2023. Primacy Effect of ChatGPT. In Proceedings of the 2023 Conference on Empirical Methods in Natural Language Processing, pages 108–115, Singapore. Association for Computational Linguistics.
Cite (Informal):
Primacy Effect of ChatGPT (Wang et al., EMNLP 2023)
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