SoMeLVLM: A Large Vision Language Model for Social Media Processing

Xinnong Zhang, Haoyu Kuang, Xinyi Mou, Hanjia Lyu, Kun Wu, Siming Chen, Jiebo Luo, Xuanjing Huang, Zhongyu Wei

Abstract
The growth of social media, characterized by its multimodal nature, has led to the emergence of diverse phenomena and challenges, which calls for an effective approach to uniformly solve automated tasks. The powerful Large Vision Language Models make it possible to handle a variety of tasks simultaneously, but even with carefully designed prompting methods, the general domain models often fall short in aligning with the unique speaking style and context of social media tasks. In this paper, we introduce a Large Vision Language Model for Social Media Processing (SoMeLVLM), which is a cognitive framework equipped with five key capabilities including knowledge & comprehension, application, analysis, evaluation, and creation. SoMeLVLM is designed to understand and generate realistic social media behavior. We have developed a 654k multimodal social media instruction-tuning dataset to support our cognitive framework and fine-tune our model. Our experiments demonstrate that SoMeLVLM achieves state-of-the-art performance in multiple social media tasks. Further analysis shows its significant advantages over baselines in terms of cognitive abilities.
Anthology ID:
2024.findings-acl.140
Volume:
Findings of the Association for Computational Linguistics ACL 2024
Month:
August
Year:
2024
Address:
Bangkok, Thailand and virtual meeting
Editors:
Lun-Wei Ku, Andre Martins, Vivek Srikumar
Venue:
Findings
SIG:
Publisher:
Association for Computational Linguistics
Note:
Pages:
2366–2389
Language:
URL:
https://aclanthology.org/2024.findings-acl.140
DOI:
Bibkey:
Cite (ACL):
Xinnong Zhang, Haoyu Kuang, Xinyi Mou, Hanjia Lyu, Kun Wu, Siming Chen, Jiebo Luo, Xuanjing Huang, and Zhongyu Wei. 2024. SoMeLVLM: A Large Vision Language Model for Social Media Processing. In Findings of the Association for Computational Linguistics ACL 2024, pages 2366–2389, Bangkok, Thailand and virtual meeting. Association for Computational Linguistics.
Cite (Informal):
SoMeLVLM: A Large Vision Language Model for Social Media Processing (Zhang et al., Findings 2024)
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