The goal of conversational product search (CPS) is to develop an intelligent, chat-based shopping assistant that can directly interact with customers to understand shopping intents, ask clarification questions, and find relevant products. However, training such assistants is hindered mainly due to the lack of reliable and large-scale datasets. Prior human-annotated CPS datasets are extremely small in size and lack integration with real-world product search systems. We propose a novel approach, TRACER, which leverages large language models (LLMs) to generate realistic and natural conversations for different shopping domains. TRACER’s novelty lies in grounding the generation to dialogue plans, which are product search trajectories predicted from a decision tree model, that guarantees relevant product discovery in the shortest number of search conditions. We also release the first target-oriented CPS dataset Wizard of Shopping (WoS), containing highly natural and coherent conversations (3.6k) from three shopping domains. Finally, we demonstrate the quality and effectiveness of WoS via human evaluations and downstream tasks.

Recommender systems are widely used to suggest engaging content, and Large Language Models (LLMs) have given rise to generative recommenders. Such systems can directly generate items, including for open-set tasks like question suggestion. While the world knowledge of LLMs enables good recommendations, improving the generated content through user feedback is challenging as continuously fine-tuning LLMs is prohibitively expensive. We present a training-free approach for optimizing generative recommenders by connecting user feedback loops to LLM-based optimizers. We propose a generative explore-exploit method that can not only exploit generated items with known high engagement, but also actively explore and discover hidden population preferences to improve recommendation quality. We evaluate our approach on question generation in two domains (e-commerce and general knowledge), and model user feedback with Click Through Rate (CTR). Experiments show our LLM-based explore-exploit approach can iteratively improve recommendations and consistently increase CTR. Ablation analysis shows that generative exploration is key to learning user preferences, avoiding the pitfalls of greedy exploit-only approaches. A human evaluation strongly supports our quantitative findings.

In e-commerce, high consideration search missions typically require careful and elaborate decision making, and involve a substantial research investment from customers. We consider the task of identifying High Consideration (HC) queries. Identifying such queries enables e-commerce sites to better serve user needs using targeted experiences such as curated QA widgets that help users reach purchase decisions. We explore the task by proposing an Engagement-based Query Ranking (EQR) approach, focusing on query ranking to indicate potential engagement levels with query-related shopping knowledge content during product search. Unlike previous studies on predicting trends, EQR prioritizes query-level features related to customer behavior, finance, and catalog information rather than popularity signals. We introduce an accurate and scalable method for EQR and present experimental results demonstrating its effectiveness. Offline experiments show strong ranking performance. Human evaluation shows a precision of 96% for HC queries identified by our model. The model was commercially deployed, and shown to outperform human-selected queries in terms of downstream customer impact, as measured through engagement.

Large Language Models (LLMs) operating in 0-shot or few-shot settings achieve competitive results in Text Classification tasks. In-Context Learning (ICL) typically achieves better accuracy than the 0-shot setting, but it pays in terms of efficiency, due to the longer input prompt. In this paper, we propose a strategy to make LLMs as efficient as 0-shot text classifiers, while getting comparable or better accuracy than ICL. Our solution targets the low resource setting, i.e., when only 4 examples per class are available. Using a single LLM and few-shot real data we perform a sequence of generation, filtering and Parameter-Efficient Fine-Tuning steps to create a robust and efficient classifier. Experimental results show that our approach leads to competitive results on multiple text classification datasets.

Spoken Question Answering (QA) is a key feature of voice assistants, usually backed by multiple QA systems. Users ask questions via spontaneous speech that can contain disfluencies, errors, and informal syntax or phrasing. This is a major challenge in QA, causing unanswered questions or irrelevant answers, leading to bad user experiences. We analyze failed QA requests to identify core challenges: lexical gaps, proposition types, complex syntactic structure, and high specificity. We propose a Semantic Question Reformulation (SURF) model offering three linguistically-grounded operations (repair, syntactic reshaping, generalization) to rewrite questions to facilitate answering. Offline evaluation on 1M unanswered questions from a leading voice assistant shows that SURF significantly improves answer rates: up to 24% of previously unanswered questions obtain relevant answers (75%). Live deployment shows positive impact for millions of customers with unanswered questions; explicit relevance feedback shows high user satisfaction.

Frequently Asked Question (FAQ) retrieval aims at retrieving question-answer pairs for a given a user query. Integrating FAQ retrieval with product search can not only empower users to make more informed purchase decisions, but also enhance user retention through efficient post-purchase support. Providing FAQ content without disrupting user’s shopping experience poses challenges on deciding when and how to show FAQ results. Our proposed intent-aware FAQ retrieval consists of (1) an intent classifier that predicts whether the query is looking for an FAQ; (2) a reformulation model that rewrites query into a natural question. Offline evaluation demonstrates that our approach improves 12% in Hit@1 on retrieving ground-truth FAQs, while reducing latency by 95% compared to baseline systems. These improvements are further validated by real user feedback, where more than 99% of users consider FAQs displayed on top of product search results is helpful. Overall, our findings show promising directions for integrating FAQ retrieval into product search at scale.

E-commerce product catalogs contain billions of items. Most products have lengthy titles, as sellers pack them with product attributes to improve retrieval, and highlight key product aspects. This results in a gap between such unnatural products titles, and how customers refer to them. It also limits how e-commerce stores can use these seller-provided titles for recommendation, QA, or review summarization. Inspired by recent work on instruction-tuned LLMs, we present InstructPTS, a controllable approach for the task of Product Title Summarization (PTS). Trained using a novel instruction fine-tuning strategy, our approach is able to summarize product titles according to various criteria (e.g. number of words in a summary, inclusion of specific phrases, etc.). Extensive evaluation on a real-world e-commerce catalog shows that compared to simple fine-tuning of LLMs, our proposed approach can generate more accurate product name summaries, with an improvement of over 14 and 8 BLEU and ROUGE points, respectively.

We present MULTICONER V2, a dataset for fine-grained Named Entity Recognition covering 33 entity classes across 12 languages, in both monolingual and multilingual settings. This dataset aims to tackle the following practical challenges in NER: (i) effective handling of fine-grained classes that include complex entities like movie titles, and (ii) performance degradation due to noise generated from typing mistakes or OCR errors. The dataset is compiled from open resources like Wikipedia and Wikidata, and is publicly available. Evaluation based on the XLM-RoBERTa baseline highlights the unique challenges posed by MULTICONER V2: (i) the fine-grained taxonomy is challenging, where the scores are low with macro-F1=0.63 (across all languages), and (ii) the corruption strategy significantly impairs performance, with entity corruption resulting in 9% lower performance relative to non-entity corruptions across all languages. This highlights the greater impact of entity noise in contrast to context noise.

We present the findings of SemEval-2023 Task 2 on Fine-grained Multilingual Named Entity Recognition (MultiCoNER 2). Divided into 13 tracks, the task focused on methods to identify complex fine-grained named entities (like WRITTENWORK, VEHICLE, MUSICALGRP) across 12 languages, in both monolingual and multilingual scenarios, as well as noisy settings. The task used the MultiCoNER V2 dataset, composed of 2.2 million instances in Bangla, Chinese, English, Farsi, French, German, Hindi, Italian., Portuguese, Spanish, Swedish, and Ukrainian. MultiCoNER 2 was one of the most popular tasks of SemEval-2023. It attracted 842 submissions from 47 teams, and 34 teams submitted system papers. Results showed that complex entity types such as media titles and product names were the most challenging. Methods fusing external knowledge into transformer models achieved the best performance, and the largest gains were on the Creative Work and Group classes, which are still challenging even with external knowledge. Some fine-grained classes proved to be more challenging than others, such as SCIENTIST, ARTWORK, and PRIVATECORP. We also observed that noisy data has a significant impact on model performance, with an average drop of 10% on the noisy subset. The task highlights the need for future research on improving NER robustness on noisy data containing complex entities.

Conversational Question Answering (CQA) aims to answer questions contained within dialogues, which are not easily interpretable without context. Developing a model to rewrite conversational questions into self-contained ones is an emerging solution in industry settings as it allows using existing single-turn QA systems to avoid training a CQA model from scratch. Previous work trains rewriting models using human rewrites as supervision. However, such objectives are disconnected with QA models and therefore more human-like rewrites do not guarantee better QA performance. In this paper we propose using QA feedback to supervise the rewriting model with reinforcement learning. Experiments show that our approach can effectively improve QA performance over baselines for both extractive and retrieval QA. Furthermore, human evaluation shows that our method can generate more accurate and detailed rewrites when compared to human annotations.