News recommendation aims to predict click behaviors based on user behaviors. How to effectively model the user representations is the key to recommending preferred news. Existing works are mostly focused on improvements in the supervised fine-tuning stage. However, there is still a lack of PLM-based unsupervised pre-training methods optimized for user representations. In this work, we propose an unsupervised pre-training paradigm with two tasks, i.e. user behavior masking and user behavior generation, both towards effective user behavior modeling. Firstly, we introduce the user behavior masking pre-training task to recover the masked user behaviors based on their contextual behaviors. In this way, the model could capture a much stronger and more comprehensive user news reading pattern. Besides, we incorporate a novel auxiliary user behavior generation pre-training task to enhance the user representation vector derived from the user encoder. We use the above pre-trained user modeling encoder to obtain news and user representations in downstream fine-tuning. Evaluations on the real-world news benchmark show significant performance improvements over existing baselines.

Recently, methods have been developed to improve the performance of dense passage retrieval by using context-supervised pre-training. These methods simply consider two passages from the same document to be relevant, without taking into account the potential negative impacts of weakly correlated pairs. Thus, this paper proposes query-as-context pre-training, a simple yet effective pre-training technique to alleviate the issue. Query-as-context pre-training assumes that the query derived from a passage is more likely to be relevant to that passage and forms a passage-query pair. These passage-query pairs are then used in contrastive or generative context-supervised pre-training. The pre-trained models are evaluated on large-scale passage retrieval benchmarks and out-of-domain zero-shot benchmarks. Experimental results show that query-as-context pre-training brings considerable gains for retrieval performances, demonstrating its effectiveness and efficiency.