The Power of Framing: How News Headlines Guide Search Behavior

Amrit Poudel, Maria Milkowski, Tim Weninger


Abstract
Search engines play a central role in how people gather information, but subtle cues like headline framing may influence not only what users believe but also how they search. While framing effects on judgment are well documented, their impact on subsequent search behavior is less understood. We conducted a controlled experiment where participants issued queries and selected from headlines filtered by specific linguistic frames. Headline framing significantly shaped follow-up queries: conflict and strategy frames disrupted alignment with prior selections, while episodic frames led to more concrete queries than thematic ones. We also observed modest short-term frame persistence that declined over time. These results suggest that even brief exposure to framing can meaningfully alter the direction of users’ information-seeking behavior.
Anthology ID:
2025.findings-emnlp.46
Volume:
Findings of the Association for Computational Linguistics: EMNLP 2025
Month:
November
Year:
2025
Address:
Suzhou, China
Editors:
Christos Christodoulopoulos, Tanmoy Chakraborty, Carolyn Rose, Violet Peng
Venue:
Findings
SIG:
Publisher:
Association for Computational Linguistics
Note:
Pages:
889–900
Language:
URL:
https://preview.aclanthology.org/name-variant-enfa-fane/2025.findings-emnlp.46/
DOI:
10.18653/v1/2025.findings-emnlp.46
Bibkey:
Cite (ACL):
Amrit Poudel, Maria Milkowski, and Tim Weninger. 2025. The Power of Framing: How News Headlines Guide Search Behavior. In Findings of the Association for Computational Linguistics: EMNLP 2025, pages 889–900, Suzhou, China. Association for Computational Linguistics.
Cite (Informal):
The Power of Framing: How News Headlines Guide Search Behavior (Poudel et al., Findings 2025)
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PDF:
https://preview.aclanthology.org/name-variant-enfa-fane/2025.findings-emnlp.46.pdf
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 2025.findings-emnlp.46.checklist.pdf