In this paper, we propose a new setting for generating product descriptions from images, augmented by marketing keywords. It leverages the combined power of visual and textual information to create descriptions that are more tailored to the unique features of products. For this setting, previous methods utilize visual and textual encoders to encode the image and keywords and employ a language model-based decoder to generate the product description. However, the generated description is often inaccurate and generic since same-category products have similar copy-writings, and optimizing the overall framework on large-scale samples makes models concentrate on common words yet ignore the product features. To alleviate the issue, we present a simple and effective Multimodal In-Context Tuning approach, named ModICT, which introduces a similar product sample as the reference and utilizes the in-context learning capability of language models to produce the description. During training, we keep the visual encoder and language model frozen, focusing on optimizing the modules responsible for creating multimodal in-context references and dynamic prompts. This approach preserves the language generation prowess of large language models (LLMs), facilitating a substantial increase in description diversity. To assess the effectiveness of ModICT across various language model scales and types, we collect data from three distinct product categories within the E-commerce domain. Extensive experiments demonstrate that ModICT significantly improves the accuracy (by up to 3.3% on Rouge-L) and diversity (by up to 9.4% on D-5) of generated results compared to conventional methods. Our findings underscore the potential of ModICT as a valuable tool for enhancing the automatic generation of product descriptions in a wide range of applications. Data and code are at https://github.com/HITsz-TMG/Multimodal-In-Context-Tuning

Conditional inference on joint textual and visual clues is a multi-modal reasoning task that textual clues provide prior permutation or external knowledge, which are complementary with visual content and pivotal to deducing the correct option. Previous methods utilizing pretrained vision-language models (VLMs) have achieved impressive performances, yet they show a lack of multimodal context reasoning capability, especially for text-modal information. To address this issue, we propose a Multi-modal Context Reasoning approach, named ModCR. Compared to VLMs performing reasoning via cross modal semantic alignment, it regards the given textual abstract semantic and objective image information as the pre-context information and embeds them into the language model to perform context reasoning. Different from recent vision-aided language models used in natural language processing, ModCR incorporates the multi-view semantic alignment information between language and vision by introducing the learnable alignment prefix between image and text in the pretrained language model. This makes the language model well-suitable for such multi-modal reasoning scenario on joint textual and visual clues. We conduct extensive experiments on two corresponding data sets and experimental results show significantly improved performance (exact gain by 4.8% on PMR test set) compared to previous strong baselines.

Pretrained Vision-Language Models (VLMs) have achieved remarkable performance in image retrieval from text. However, their performance drops drastically when confronted with linguistically complex texts that they struggle to comprehend. Inspired by the Divide-and-Conquer algorithm and dual-process theory, in this paper, we regard linguistically complex texts as compound proposition texts composed of multiple simple proposition sentences and propose an end-to-end Neural Divide-and-Conquer Reasoning framework, dubbed NDCR. It contains three main components: 1) Divide: a proposition generator divides the compound proposition text into simple proposition sentences and produces their corresponding representations, 2) Conquer: a pretrained VLMs-based visual-linguistic interactor achieves the interaction between decomposed proposition sentences and images, 3) Combine: a neural-symbolic reasoner combines the above reasoning states to obtain the final solution via a neural logic reasoning approach. According to the dual-process theory, the visual-linguistic interactor and neural-symbolic reasoner could be regarded as analogical reasoning System 1 and logical reasoning System 2. We conduct extensive experiments on a challenging image retrieval from contextual descriptions data set. Experimental results and analyses indicate NDCR significantly improves performance in the complex image-text reasoning problem.