The popularity of social media makes politicians use it for political advertisement. Therefore, social media is full of electoral agitation (electioneering), especially during the election campaigns. The election administration cannot track the spread and quantity of messages that count as agitation under the election code. It addresses a crucial problem, while also uncovering a niche that has not been effectively targeted so far. Hence, we present the first publicly open data set for detecting electoral agitation in the Polish language. It contains 6,112 human-annotated tweets tagged with four legally conditioned categories. We achieved a 0.66 inter-annotator agreement (Cohen’s kappa score). An additional annotator resolved the mismatches between the first two improving the consistency and complexity of the annotation process. The newly created data set was used to fine-tune a Polish Language Model called HerBERT (achieving a 68% F1 score). We also present a number of potential use cases for such data sets and models, enriching the paper with an analysis of the Polish 2020 Presidential Election on Twitter.

Political campaigns are full of political ads posted by candidates on social media. Political advertisements constitute a basic form of campaigning, subjected to various social requirements. We present the first publicly open dataset for detecting specific text chunks and categories of political advertising in the Polish language. It contains 1,705 human-annotated tweets tagged with nine categories, which constitute campaigning under Polish electoral law. We achieved a 0.65 inter-annotator agreement (Cohen’s kappa score). An additional annotator resolved the mismatches between the first two annotators improving the consistency and complexity of the annotation process. We used the newly created dataset to train a well established neural tagger (achieving a 70% percent points F1 score). We also present a possible direction of use cases for such datasets and models with an initial analysis of the Polish 2020 Presidential Elections on Twitter.