As large-scale language models become the standard for text generation, there is a greater need to tailor the generations to be more or less concise, targeted, and informative, depending on the audience/application. Existing control approaches primarily adjust the semantic (e.g., emotion, topics), structural (e.g., syntax tree, parts-of-speech), and lexical (e.g., keyword/phrase inclusion) properties of text, but are insufficient to accomplish complex objectives such as pacing which control the complexity and readability of the text. In this paper, we introduce CEV-LM - a lightweight, semi-autoregressive language model that utilizes constrained edit vectors to control three complementary metrics (speed, volume, and circuitousness) that quantify the shape of text (e.g., pacing of content). We study an extensive set of state-of-the-art CTG models and find that CEV-LM provides significantly more targeted and precise control of these three metrics while preserving semantic content, using less training data, and containing fewer parameters.

Adopting contextually appropriate, audience-tailored linguistic styles is critical to the success of user-centric language generation systems (e.g., chatbots, computer-aided writing, dialog systems). While existing approaches demonstrate text style transfer (TST) with large volumes of parallel or non-parallel data, we argue that grounding style on audience-independent external factors is innately limiting for two reasons. First, it is difficult to collect large volumes of audience-specific stylistic data. Second, some stylistic objectives (e.g., persuasiveness, memorability, empathy) are hard to define without audience feedback. In this paper, we propose the novel task of style infusion - infusing the stylistic preferences of audiences in pretrained language generation models. Since humans are better at pairwise comparisons than direct scoring - i.e., is Sample-A more persuasive/polite/empathic than Sample-B - we leverage limited pairwise human judgments to bootstrap a style analysis model and augment our seed set of judgments. We then infuse the learned textual style in a GPT-2 based text generator while balancing fluency and style adoption. With quantitative and qualitative assessments, we show that our infusion approach can generate compelling stylized examples with generic text prompts. We make the anonymized code and data accessible.