Advertisement (Ad) video violation detection is critical for ensuring platform compliance, but existing methods struggle with precise temporal grounding, noisy annotations, and limited generalization. We propose RAVEN, a novel framework that integrates curriculum reinforcement learning with multimodal large language models (MLLMs) to enhance reasoning and cognitive capabilities for violation detection. RAVEN employs a progressive training strategy, combining precisely and coarsely annotated data, and leverages Group Relative Policy Optimization (GRPO) to develop emergent reasoning abilities without explicit reasoning annotations. Multiple hierarchical sophisticated reward mechanism ensures precise temporal grounding and consistent category prediction. Experiments on industrial datasets and public benchmarks show that RAVEN achieves superior performances in violation category accuracy and temporal interval localization. We also design a pipeline to deploy the RAVEN on the online Ad services, and online A/B testing further validates its practical applicability, with significant improvements in precision and recall. RAVEN also demonstrates strong generalization, mitigating the catastrophic forgetting issue associated with supervised fine-tuning.

For text-to-image generation, automatically refining user-provided natural language prompts into the keyword-enriched prompts favored by systems is essential for the user experience. Such a prompt refinement process is analogous to translating the prompt from “user languages” into “system languages”. However, the scarcity of such parallel corpora makes it difficult to train a prompt refinement model. Inspired by zero-shot machine translation techniques, we introduce Prompt Refinement with Image Pivot (PRIP). PRIP innovatively uses the latent representation of a user-preferred image as an intermediary “pivot” between the user and system languages. It decomposes the refinement process into two data-rich tasks: inferring representations of user-preferred images from user languages and subsequently translating image representations into system languages. Thus, it can leverage abundant data for training. Extensive experiments show that PRIP substantially outperforms a wide range of baselines and effectively transfers to unseen systems in a zero-shot manner.