Romina Cini
2025
Using AI Tools in Multimedia Localization Workflows: a Productivity Evaluation
Ashley Mondello
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Romina Cini
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Sahil Rasane
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Alina Karakanta
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Laura Casanellas
Proceedings of Machine Translation Summit XX: Volume 2
Multimedia localization workflows are inherently complex, and the demand for localized content continues to grow. This demand has attracted Language Service Providers (LSPs) to expand their activities into multimedia localization, offering subtitling and voice-over services. While a wide array of AI tools is available for these tasks, their value in increasing productivity in multimedia workflows for LSPs remains uncertain. This study evaluates the productivity, quality, cost, and time efficiency of three multimedia localization workflows, each incorporating varying levels of AI automation. Our findings indicate that workflows merely replacing human vendors with AI tools may result in quality degradation without justifying the productivity gains. In contrast, integrated workflows using specialized tools enhance productivity while maintaining quality, despite requiring additional training and adjustments to established practices.