The data-centric revolution in AI has revealed the importance of high-quality training data for developing successful AI models. However, annotations are sensitive to annotator characteristics, training materials, and to the design and wording of the data collection instrument. This paper explores the impact of observation order on annotations. We find that annotators’ judgments change based on the order in which they see observations. We use ideas from social psychology to motivate hypotheses about why this order effect occurs. We believe that insights from social science can help AI researchers improve data and model quality.

When training data are collected from human annotators, the design of the annotation instrument, the instructions given to annotators, the characteristics of the annotators, and their interactions can impact training data. This study demonstrates that design choices made when creating an annotation instrument also impact the models trained on the resulting annotations. We introduce the term annotation sensitivity to refer to the impact of annotation data collection methods on the annotations themselves and on downstream model performance and predictions. We collect annotations of hate speech and offensive language in five experimental conditions of an annotation instrument, randomly assigning annotators to conditions. We then fine-tune BERT models on each of the five resulting datasets and evaluate model performance on a holdout portion of each condition. We find considerable differences between the conditions for 1) the share of hate speech/offensive language annotations, 2) model performance, 3) model predictions, and 4) model learning curves. Our results emphasize the crucial role played by the annotation instrument which has received little attention in the machine learning literature. We call for additional research into how and why the instrument impacts the annotations to inform the development of best practices in instrument design.