As general large language models continue to advance, their real-world adaptation through effective fine-tuning remains a significant challenge. We introduce Hierarchical Multilevel Contrastive Learning (HMCL), a new contrastive learning framework that improves task-specific text representation for general models. HMCL integrates 3-level semantic differentiation (positive, weak-positive, and negative) and unifies contrastive learning, pair classification, and ranking objectives into a cohesive optimization strategy. HMCL demonstrates exceptional results across multi-domain and multilingual benchmarks, including text similarity, retrieval, reranking and Retrieval-Augmented Generation (RAG) tasks. It outperforms top unsupervised methods and supervised fine-tuning approaches while maintaining broad compatibility with architectures ranging from BERT to Qwen, 330M to 7B. In real-world merchant consultation scenarios, HMCL shows a 0.70-6.24 point improvement over original fine-tuning methods in large-scale base models. This establishes HMCL as a versatile solution that bridges the gap between general-purpose models and specialized industrial applications.