Suruchi Garg


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2025

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Cost-Effective E-Commerce Catalog Translation at Scale Ensuring Named Entity Protection
Asier Gutiérrez-Fandiño | Jorge Yero Salazar | Clement Ruin | Alejandro Quintero-Roba | Shangeetha Ravichandran | Jesus Perez-Martin | Pankaj Adsul | Suruchi Garg | Leonardo Lezcano
Proceedings of the 2025 Conference on Empirical Methods in Natural Language Processing: Industry Track

We present an enterprise-grade translation platform for global e-commerce that combines daily batch and real-time API pipelines with optimized T5-based models and a Reference Generator to enforce >99% non-translatable entity preservation. A linguist-driven rule engine and explainable evaluation framework (BLEU, COMET, and a custom e-commerce metric) enable continuous quality improvements. Deployed on GPU-accelerated inference servers and CPU-based processing nodes, our system processes millions of listings per day with sub-second latency and achieves 10×–100× cost savings over general-purpose LLMs for English→Spanish and English→French translation, all while version-tracking every update for robust enterprise rollouts.