Driven by the demand for personalized AI systems, there is growing interest in aligning the behavior of large language models (LLMs) with human traits such as personality. Previous attempts to induce personality in LLMs have shown promising results, but they struggle to capture the continuous and multidimensional nature of human traits. In this work, we propose a novel method for personality modulation in LLMs via model merging. Specifically, we construct personality vectors by subtracting the weights of a pre-trained model from those of the fine-tuned model on a given personality trait. By merging personality vectors, we enable LLMs to exhibit desired personality traits without additional training. Extensive experiments show that personality vectors enable continuous control over trait intensity and support the composition of multiple traits. Furthermore, personality vectors transfer across diverse downstream models, suggesting that they encode generalizable representations of personality.

This study is the first to explore whether multi-modal large language models (LLMs) can align their behaviors with visual personas, addressing a significant gap in the literature that predominantly focuses on text-based personas. We developed a novel dataset of 5K fictional avatar images for assignment as visual personas to LLMs, and analyzed their negotiation behaviors based on the visual traits depicted in these images, with a particular focus on aggressiveness. The results indicate that LLMs assess the aggressiveness of images in a manner similar to humans and output more aggressive negotiation behaviors when prompted with an aggressive visual persona. Interestingly, the LLM exhibited more aggressive negotiation behaviors when the opponent’s image appeared less aggressive than their own, and less aggressive behaviors when the opponent’s image appeared more aggressive.