Sejeong Kwon

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2020

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Ad Lingua: Text Classification Improves Symbolism Prediction in Image Advertisements
Andrey Savchenko | Anton Alekseev | Sejeong Kwon | Elena Tutubalina | Evgeny Myasnikov | Sergey Nikolenko
Proceedings of the 28th International Conference on Computational Linguistics

Understanding image advertisements is a challenging task, often requiring non-literal interpretation. We argue that standard image-based predictions are insufficient for symbolism prediction. Following the intuition that texts and images are complementary in advertising, we introduce a multimodal ensemble of a state of the art image-based classifier, a classifier based on an object detection architecture, and a fine-tuned language model applied to texts extracted from ads by OCR. The resulting system establishes a new state of the art in symbolism prediction.
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