Integrating argumentation mechanisms into negotiation dialogue systems improves conflict resolution through exchanges of arguments and critiques. Moreover, incorporating personality attributes enhances adaptability by aligning interactions with individuals’ preferences and styles. To advance these capabilities in negotiation dialogue systems, we propose a novel Personality-driven Argumentation-based Negotiation Dialogue Generation (PAN-DG) task. To support this task, we introduce PACT, a dataset of Personality-driven Argumentation-based negotiation Conversations for Tourism sector. This dataset, generated using Large Language Models (LLMs), features three distinct personality profiles, viz. Argumentation Profile, Preference Profile, and Buying Style Profile to simulate a variety of negotiation scenarios involving diverse personalities. Thorough automatic and manual assessments indicate high-quality dialogues in the dataset. Further, we conduct comparative experiments between pre-trained and fine-tuned LLMs for the PAN-DG task. Multi-dimensional evaluation demonstrates that the fine-tuned LLMs effectively generate personality-driven rational responses during negotiations. This underscores effectiveness of PACT in enhancing personalization and reasoning capabilities in negotiation dialogue systems, thereby establishing a foundation for future research in this domain.