Successful social influence, whether at individual or community levels, requires expertise and care in several dimensions of communication: understanding of emotions, beliefs, and values; transparency; and context-aware behavior shaping. Based on our experience in identifying mediation needs in social media and engaging with moderators and users, we developed a set of principles that we believe social influence systems should adhere to to ensure ethical operation, effectiveness, widespread adoption, and trust by users on both sides of the engagement of influence. We demonstrate these principles in D-ESC: Dialogue Assistant for Engaging in Social-Cybermediation, in the context of AI-assisted social media mediation, a newer paradigm of automatic moderation that responds to unique and changing communities while engendering and maintaining trust in users, moderators, and platform-holders. Through this case study, we identify opportunities for our principles to guide future systems towards greater opportunities for positive social change.

The expression of opinions, stances, and moral foundations on social media often coincide with toxic, divisive, or inflammatory language that can make constructive discourse across communities difficult. Natural language generation methods could provide a means to reframe or reword such expressions in a way that fosters more civil discourse, yet current Large Language Model (LLM) methods tend towards language that is too generic or formal to seem authentic for social media discussions. We present preliminary work on training LLMs to maintain authenticity while presenting a community’s ideas and values in a constructive, non-toxic manner.

Progress on deep language understanding is inhibited by the lack of a broad coverage lexicon that connects linguistic behavior to ontological concepts and axioms. We have developed COLLIE-V, a deep lexical resource for verbs, with the coverage of WordNet and syntactic and semantic details that meet or exceed existing resources. Bootstrapping from a hand-built lexicon and ontology, new ontological concepts and lexical entries, together with semantic role preferences and entailment axioms, are automatically derived by combining multiple constraints from parsing dictionary definitions and examples. We evaluated the accuracy of the technique along a number of different dimensions and were able to obtain high accuracy in deriving new concepts and lexical entries. COLLIE-V is publicly available.