Large vision-language models (VLMs) often struggle to generate long and factual captions. However, traditional measures for hallucination and factuality are not well suited for evaluating longer, more diverse captions and in settings where ground-truth human-annotated captions are unavailable. We introduce OVFact, a novel method for measuring caption factuality of long captions that leverages open-vocabulary visual grounding and tool-based verification without depending on human annotations. Our method improves agreement with human judgements and captures both caption descriptiveness (recall) and factual precision in the same metric. Furthermore, unlike previous metrics, our reference-free method design enables new applications towards factuality-based data filtering. We observe models trained on an OVFact-filtered (2.5-5x less) subset of a large-scale, noisy (VLM-generated) pretraining set meaningfully improve factuality precision without sacrificing caption descriptiveness across a range of downstream long caption benchmarks.