Mikel Ngueajio


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2025

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Think Like a Person Before Responding: A Multi-Faceted Evaluation of Persona-Guided LLMs for Countering Hate Speech.
Mikel Ngueajio | Flor Miriam Plaza-del-Arco | Yi-Ling Chung | Danda Rawat | Amanda Cercas Curry
Proceedings of the The 9th Workshop on Online Abuse and Harms (WOAH)

Automated counter-narratives (CN) offer a promising strategy for mitigating online hate speech, yet concerns about their affective tone, accessibility, and ethical risks remain. We propose a framework for evaluating Large Language Model (LLM)-generated CNs across four dimensions: persona framing, verbosity and readability, affective tone, and ethical robustness. Using GPT-4o-Mini, Cohere’s CommandR-7B, and Meta’s LLaMA 3.1-70B, we assess three prompting strategies on the MT-Conan and HatEval datasets.Our findings reveal that LLM-generated CNs are often verbose and adapted for people with college-level literacy, limiting their accessibility. While emotionally guided prompts yield more empathetic and readable responses, there remain concerns surrounding safety and effectiveness.