Although there has been a growing interest among industries in integrating generative LLMs into their services, limited experience and scarcity of resources act as a barrier in launching and servicing large-scale LLM-based services. In this paper, we share our experiences in developing and operating generative AI models within a national-scale search engine, with a specific focus on the sensitiveness of user queries. We propose a taxonomy for sensitive search queries, outline our approaches, and present a comprehensive analysis report on sensitive queries from actual users. We believe that our experiences in launching generative AI search systems can contribute to reducing the barrier in building generative LLM-based services.