In the post-Turing era, evaluating large language models (LLMs) involves assessing generated text based on readers’ decisions rather than merely its indistinguishability from human-produced content. This paper explores how LLM-generated text impacts readers’ decisions, focusing on both amateur and expert audiences. Our findings indicate that GPT-4 can generate persuasive analyses affecting the decisions of both amateurs and professionals. Furthermore, we evaluate the generated text from the aspects of grammar, convincingness, logical coherence, and usefulness. The results highlight a high correlation between real-world evaluation through audience decisions and the current multi-dimensional evaluators commonly used for generative models. Overall, this paper shows the potential and risk of using generated text to sway human decisions and also points out a new direction for evaluating generated text, i.e., leveraging the decisions of readers. We release our dataset to assist future research.

Recently, Large Language Models (LLMs) have attracted significant attention for their exceptional performance across a broad range of tasks, particularly in text analysis. However, the finance sector presents a distinct challenge due to its dependence on time-series data for complex forecasting tasks. In this study, we introduce a novel framework called LLMFactor, which employs Sequential Knowledge-Guided Prompting (SKGP) to identify factors that influence stock movements using LLMs. Unlike previous methods that relied on keyphrases or sentiment analysis, this approach focuses on extracting factors more directly related to stock market dynamics, providing clear explanations for complex temporal changes. Our framework directs the LLMs to create background knowledge through a fill-in-the-blank strategy and then discerns potential factors affecting stock prices from related news. Guided by background knowledge and identified factors, we leverage historical stock prices in textual format to predict stock movement. An extensive evaluation of the LLMFactor framework across four benchmark datasets from both the U.S. and Chinese stock markets demonstrates its superiority over existing state-of-the-art methods and its effectiveness in financial time-series forecasting.