Shame and pride are social emotions expressed across cultures to motivate and regulate people’s thoughts, feelings, and behaviors. In this paper, we introduce the first cross-cultural dataset of over 10k shame/pride-related expressions with underlying social expectations from ~5.4K Bollywood and Hollywood movies. We examine *how* and *why* shame and pride are expressed across cultures using a blend of psychology-informed language analysis combined with large language models. We find significant cross-cultural differences in shame and pride expression aligning with known cultural tendencies of the USA and India – e.g., in Hollywood, shame-expressions predominantly discuss *self* whereas shame is expressed toward *others* in Bollywood. Women are more sanctioned across cultures and for violating similar social expectations.