The SERENOA project is aimed at developing a novel, open platform for enabling the creation of context-sensitive Service Front-Ends (SFEs). A context-sensitive SFE provides a user interface (UI) that allows users to interact with remote services, and which exhibits some capability to be aware of the context and to react to changes of this context in a continuous way. As a result, such UI will be adapted to e.g. a person's devices, tasks, preferences, abilities, and social relationships, as well as the conditions of the surrounding physical environment, thus improving people's satisfaction and performance compared to traditional SFEs based on manually designed UIs. The final aim is to support humans in a more effective, personalized and consistent way, thus improving the quality of life for citizens. In this scenario, we envisage SERENOA as the reference implementation of a SFE adaptation platform for the 'Future Internet'.