Sentiment analysis in social media is challenging since posts are short of context. As a popular way to express emotion on social media, stickers related to these posts can supplement missing sentiments and help identify sentiments precisely. However, research about stickers has not been investigated further. To this end, we present a Chinese sticker-based multimodal dataset for the sentiment analysis task (CSMSA). Compared with previous real-world photo-based multimodal datasets, the CSMSA dataset focuses on stickers, conveying more vivid and moving emotions. The sticker-based multimodal sentiment analysis task is challenging in three aspects: inherent multimodality of stickers, significant inter-series variations between stickers, and complex multimodal sentiment fusion. We propose SAMSAM to address the above three challenges. Our model introduces a flexible masked self-attention mechanism to allow the dynamic interaction between post texts and stickers. The experimental results indicate that our model performs best compared with other models. More researches need to be devoted to this field. The dataset is publicly available at https://github.com/Logos23333/CSMSA.