Development of automatic translation between signed and spoken languages has lagged behind the development of automatic translation between spoken languages, but it is a common misperception that extending machine translation techniques to include signed languages should be a straightforward process. A contributing factor is the lack of an acceptable method for displaying sign language apart from interpreters on video. This position paper examines the challenges of displaying a signed language as a target in automatic translation, analyses the underlying causes and suggests strategies to develop display technologies that are acceptable to sign language communities.