This work presents a framework for word similarity evaluation grounded on cognitive sciences experimental data. Word pair similarities are compared to reaction times of subjects in large scale lexical decision and naming tasks under semantic priming. Results show that GloVe embeddings lead to significantly higher correlation with experimental measurements than other controlled and off-the-shelf embeddings, and that the choice of a training corpus is less important than that of the algorithm. Comparison of rankings with other datasets shows that the cognitive phenomenon covers more aspects than simply word relatedness or similarity.