A major part of business operations is interacting with customers. Traditionally this was done by human agents, face to face or over telephone calls within customer support centers. There is now a move towards automation in this field using chatbots and virtual assistants, as well as an increased focus on analyzing recorded conversations to gather insights. Determining the different services that a human agent provides and estimating the incurred call handling costs per service are key to prioritizing service automation. We propose a new technique, ELDA (Embedding based LDA), based on a combination of LDA topic modeling and sentence embeddings, that can take a dataset of customer-agent dialogs and extract key utterances instead of key words. The aim is to provide more meaningful and contextual topic descriptions required for interpreting and labeling the topics, reducing the need for manually reviewing dialog transcripts.