@inproceedings{margova-penkov-2026-make,
    title = "To make someone do something: mining alert-style directives in {B}ulgarian social media for low-resource language modelling",
    author = "Margova, Ruslana  and
      Penkov, Stanislav",
    editor = "Hettiarachchi, Hansi  and
      Ranasinghe, Tharindu  and
      Plum, Alistair  and
      Rayson, Paul  and
      Mitkov, Ruslan  and
      Gaber, Mohamed  and
      Premasiri, Damith  and
      Tan, Fiona Anting  and
      Uyangodage, Lasitha",
    booktitle = "Proceedings of the Second Workshop on Language Models for Low-Resource Languages ({L}o{R}es{LM} 2026)",
    month = mar,
    year = "2026",
    address = "Rabat, Morocco",
    publisher = "Association for Computational Linguistics",
    url = "https://preview.aclanthology.org/manual-author-scripts/2026.loreslm-1.6/",
    pages = "62--72",
    ISBN = "979-8-89176-377-7",
    abstract = "The work demonstrates how meaningful rhetorical signals can be isolated from a social media dataset even without pre-labelled data or predefined lexicons. By combining unsupervised mining with linguistic theory and interpretable machine learning, the research offers a scalable approach to understanding how language can shape political perception and behaviour in digital spaces.The study focuses on Bulgarian, a morphologically rich, relatively low-resource language, and produces reusable resources{---}alert constructions, post-level features, and trained classifiers{---}that are explicitly designed to support low-resource language modelling, including the training and evaluation of neural language models and LLMs for tasks such as content moderation and propaganda-alert detection. The finding that rhetorical salience, not just topical content, drives engagement has implications beyond Bulgarian: it suggests that how something is said may matter as much as what is said in determining a message{'}s viral potential and persuasive impact."
}