In real-world services such as ChatGPT, aligning models based on user feedback is crucial for improving model performance. However, due to the simplicity and convenience of providing feedback, users typically offer only basic binary signals, such as ‘thumbs-up’ or ‘thumbs-down’. Most existing alignment research, on the other hand, relies on preference-based approaches that require both positive and negative responses as a pair. We propose Binary Classifier Optimization (BCO), a technique that effectively aligns LLMs using only binary feedback. BCO trains a binary classifier, where the logit serves as an implicit reward, effectively minimizing the Direct Preference Optimization (DPO) loss. We demonstrate that the binary cross-entropy loss employed in classifier training acts as an upper bound for the DPO loss. Additionally, a novel reward shift technique further minimizes the gap between the losses. We validate our methodology in two settings: first, on a paired preference dataset, where our method performs on par with DPO; and second, on a Likert-5 scale annotation dataset which stems from real users’ queries. Our model consistently demonstrates effective and robust alignment across four base LLMs and three different datasets, showcasing the strength of our approach to learning from binary signals.

Recent studies have proposed unified user modeling frameworks that leverage user behavior data from various applications. Many of them benefit from utilizing users’ behavior sequences as plain texts, representing rich information in any domain or system without losing generality. Hence, a question arises: Can language modeling for user history corpus help improve recommender systems? While its versatile usability has been widely investigated in many domains, its applications to recommender systems still remain underexplored. We show that language modeling applied directly to task-specific user histories achieves excellent results on diverse recommendation tasks. Also, leveraging additional task-agnostic user histories delivers significant performance benefits. We further demonstrate that our approach can provide promising transfer learning capabilities for a broad spectrum of real-world recommender systems, even on unseen domains and services.