Detecting deviant language such as sexism, or nuanced language such as metaphors or sarcasm, is crucial for enhancing the safety, clarity, and interpretation of social interactions. While existing classifiers deliver strong results on these tasks, they often come with significant computational cost and high data demands. In this work, we propose Class Distillation (ClaD), a novel training paradigm that targets the core challenge: distilling a small, well-defined target class from a highly diverse and heterogeneous background. ClaD integrates two key innovations: (i) a loss function informed by the structural properties of class distributions, based on Mahalanobis distance, and (ii) an interpretable decision algorithm optimized for class separation. Across three benchmark detection tasks – sexism, metaphor, and sarcasm – ClaD outperforms competitive baselines, and even with smaller language models and orders of magnitude fewer parameters, achieves performance comparable to several large language models. These results demonstrate ClaD as an efficient tool for pragmatic language understanding tasks that require gleaning a small target class from a larger heterogeneous background.

Whataboutism, a potent tool for disrupting narratives and sowing distrust, remains under-explored in quantitative NLP research. Moreover, past work has not distinguished its use as a strategy for misinformation and propaganda from its use as a tool for pragmatic and semantic framing. We introduce new datasets from Twitter/X and YouTube, revealing overlaps as well as distinctions between whataboutism, propaganda, and the tu quoque fallacy. Furthermore, drawing on recent work in linguistic semantics, we differentiate the ‘what about’ lexical construct from whataboutism. Our experiments bring to light unique challenges in its accurate detection, prompting the introduction of a novel method using attention weights for negative sample mining. We report significant improvements of 4% and 10% over previous state-of-the-art methods in our Twitter and YouTube collections, respectively.