@inproceedings{frohling-etal-2025-personas,
    title = "Personas with Attitudes: Controlling {LLM}s for Diverse Data Annotation",
    author = {Fr{\"o}hling, Leon  and
      Demartini, Gianluca  and
      Assenmacher, Dennis},
    editor = "Calabrese, Agostina  and
      de Kock, Christine  and
      Nozza, Debora  and
      Plaza-del-Arco, Flor Miriam  and
      Talat, Zeerak  and
      Vargas, Francielle",
    booktitle = "Proceedings of the The 9th Workshop on Online Abuse and Harms (WOAH)",
    month = aug,
    year = "2025",
    address = "Vienna, Austria",
    publisher = "Association for Computational Linguistics",
    url = "https://preview.aclanthology.org/landing_page/2025.woah-1.43/",
    pages = "468--481",
    ISBN = "979-8-89176-105-6",
    abstract = "We present a novel approach for enhancing diversity and control in data annotation tasks by personalizing large language models (LLMs). We investigate the impact of injecting diverse persona descriptions into LLM prompts across two studies, exploring whether personas increase annotation diversity and whether the impacts of individual personas on the resulting annotations are consistent and controllable. Our results indicate that persona-prompted LLMs generate more diverse annotations than LLMs prompted without personas, and that the effects of personas on LLM annotations align with subjective differences in human annotations. These effects are both controllable and repeatable, making our approach a valuable tool for enhancing data annotation in subjective NLP tasks such as toxicity detection."
}