Think Like a Person Before Responding: A Multi-Faceted Evaluation of Persona-Guided LLMs for Countering Hate Speech.
Mikel Ngueajio, Flor Miriam Plaza-del-Arco, Yi-Ling Chung, Danda Rawat, Amanda Cercas Curry
Abstract
Automated counter-narratives (CN) offer a promising strategy for mitigating online hate speech, yet concerns about their affective tone, accessibility, and ethical risks remain. We propose a framework for evaluating Large Language Model (LLM)-generated CNs across four dimensions: persona framing, verbosity and readability, affective tone, and ethical robustness. Using GPT-4o-Mini, Cohere’s CommandR-7B, and Meta’s LLaMA 3.1-70B, we assess three prompting strategies on the MT-Conan and HatEval datasets.Our findings reveal that LLM-generated CNs are often verbose and adapted for people with college-level literacy, limiting their accessibility. While emotionally guided prompts yield more empathetic and readable responses, there remain concerns surrounding safety and effectiveness.- Anthology ID:
- 2025.woah-1.10
- Volume:
- Proceedings of the The 9th Workshop on Online Abuse and Harms (WOAH)
- Month:
- August
- Year:
- 2025
- Address:
- Vienna, Austria
- Editors:
- Agostina Calabrese, Christine de Kock, Debora Nozza, Flor Miriam Plaza-del-Arco, Zeerak Talat, Francielle Vargas
- Venues:
- WOAH | WS
- SIG:
- Publisher:
- Association for Computational Linguistics
- Note:
- Pages:
- 104–123
- Language:
- URL:
- https://preview.aclanthology.org/landing_page/2025.woah-1.10/
- DOI:
- Cite (ACL):
- Mikel Ngueajio, Flor Miriam Plaza-del-Arco, Yi-Ling Chung, Danda Rawat, and Amanda Cercas Curry. 2025. Think Like a Person Before Responding: A Multi-Faceted Evaluation of Persona-Guided LLMs for Countering Hate Speech.. In Proceedings of the The 9th Workshop on Online Abuse and Harms (WOAH), pages 104–123, Vienna, Austria. Association for Computational Linguistics.
- Cite (Informal):
- Think Like a Person Before Responding: A Multi-Faceted Evaluation of Persona-Guided LLMs for Countering Hate Speech. (Ngueajio et al., WOAH 2025)
- PDF:
- https://preview.aclanthology.org/landing_page/2025.woah-1.10.pdf