Think Like a Person Before Responding: A Multi-Faceted Evaluation of Persona-Guided LLMs for Countering Hate Speech.

Mikel Ngueajio, Flor Miriam Plaza-del-Arco, Yi-Ling Chung, Danda Rawat, Amanda Cercas Curry


Abstract
Automated counter-narratives (CN) offer a promising strategy for mitigating online hate speech, yet concerns about their affective tone, accessibility, and ethical risks remain. We propose a framework for evaluating Large Language Model (LLM)-generated CNs across four dimensions: persona framing, verbosity and readability, affective tone, and ethical robustness. Using GPT-4o-Mini, Cohere’s CommandR-7B, and Meta’s LLaMA 3.1-70B, we assess three prompting strategies on the MT-Conan and HatEval datasets.Our findings reveal that LLM-generated CNs are often verbose and adapted for people with college-level literacy, limiting their accessibility. While emotionally guided prompts yield more empathetic and readable responses, there remain concerns surrounding safety and effectiveness.
Anthology ID:
2025.woah-1.10
Volume:
Proceedings of the The 9th Workshop on Online Abuse and Harms (WOAH)
Month:
August
Year:
2025
Address:
Vienna, Austria
Editors:
Agostina Calabrese, Christine de Kock, Debora Nozza, Flor Miriam Plaza-del-Arco, Zeerak Talat, Francielle Vargas
Venues:
WOAH | WS
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Publisher:
Association for Computational Linguistics
Note:
Pages:
104–123
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URL:
https://preview.aclanthology.org/landing_page/2025.woah-1.10/
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Bibkey:
Cite (ACL):
Mikel Ngueajio, Flor Miriam Plaza-del-Arco, Yi-Ling Chung, Danda Rawat, and Amanda Cercas Curry. 2025. Think Like a Person Before Responding: A Multi-Faceted Evaluation of Persona-Guided LLMs for Countering Hate Speech.. In Proceedings of the The 9th Workshop on Online Abuse and Harms (WOAH), pages 104–123, Vienna, Austria. Association for Computational Linguistics.
Cite (Informal):
Think Like a Person Before Responding: A Multi-Faceted Evaluation of Persona-Guided LLMs for Countering Hate Speech. (Ngueajio et al., WOAH 2025)
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https://preview.aclanthology.org/landing_page/2025.woah-1.10.pdf
Supplementarymaterial:
 2025.woah-1.10.SupplementaryMaterial.zip