@inproceedings{marin-2025-social,
    title = "Social Influence in Consumer Response to Advertising: A Model of Conversational Engagement",
    author = "Mar{\'i}n, Javier",
    editor = "Hale, James  and
      Deuksin Kwon, Brian  and
      Dutt, Ritam",
    booktitle = "Proceedings of the Third Workshop on Social Influence in Conversations (SICon 2025)",
    month = jul,
    year = "2025",
    address = "Vienna, Austria",
    publisher = "Association for Computational Linguistics",
    url = "https://preview.aclanthology.org/landing_page/2025.sicon-1.11/",
    pages = "137--144",
    ISBN = "979-8-89176-266-4"
}