@inproceedings{rai-etal-2025-cross,
    title = "Cross-Cultural Differences in Mental Health Expressions on Social Media",
    author = "Rai, Sunny  and
      Shelat, Khushi  and
      Jain, Devansh  and
      Kishen, Ashwin  and
      Cho, Young Min  and
      Redkar, Maitreyi  and
      Hardikar-Sawant, Samindara  and
      Ungar, Lyle  and
      Guntuku, Sharath Chandra",
    editor = "Prabhakaran, Vinodkumar  and
      Dev, Sunipa  and
      Benotti, Luciana  and
      Hershcovich, Daniel  and
      Cao, Yong  and
      Zhou, Li  and
      Cabello, Laura  and
      Adebara, Ife",
    booktitle = "Proceedings of the 3rd Workshop on Cross-Cultural Considerations in NLP (C3NLP 2025)",
    month = may,
    year = "2025",
    address = "Albuquerque, New Mexico",
    publisher = "Association for Computational Linguistics",
    url = "https://preview.aclanthology.org/landing_page/2025.c3nlp-1.10/",
    pages = "132--142",
    ISBN = "979-8-89176-237-4",
    abstract = "Culture moderates the way individuals perceive and express mental distress. Current understandings of mental health expressions on social media, however, are predominantly derived from WEIRD (Western, Educated, Industrialized, Rich, and Democratic) contexts. To address this gap, we examine mental health posts on Reddit made by individuals geolocated in India, to identify variations in social media language specific to the Indian context compared to users from Western nations. Our experiments reveal significant psychosocial variations in emotions and temporal orientation. This study demonstrates the potential of social media platforms for identifying cross-cultural differences in mental health expressions (e.g. seeking advice in India vs seeking support by Western users). Significant linguistic variations in online mental health-related language emphasize the importance of developing precision-targeted interventions that are culturally appropriate."
}