@inproceedings{guerini-etal-2012-ecological,
    title = "Ecological Evaluation of Persuasive Messages Using {G}oogle {A}d{W}ords",
    author = "Guerini, Marco  and
      Strapparava, Carlo  and
      Stock, Oliviero",
    editor = "Li, Haizhou  and
      Lin, Chin-Yew  and
      Osborne, Miles  and
      Lee, Gary Geunbae  and
      Park, Jong C.",
    booktitle = "Proceedings of the 50th Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers)",
    month = jul,
    year = "2012",
    address = "Jeju Island, Korea",
    publisher = "Association for Computational Linguistics",
    url = "https://preview.aclanthology.org/jlcl-multiple-ingestion/P12-1104/",
    pages = "988--996"
}