@inproceedings{zhang-etal-2024-dont,
    title = "Don`t Just Translate, Summarize Too: Cross-lingual Product Title Generation in {E}-commerce",
    author = "Zhang, Bryan  and
      Nakatani, Taichi  and
      Hussey, Daniel Vidal  and
      Walter, Stephan  and
      Tan, Liling",
    editor = "Malmasi, Shervin  and
      Fetahu, Besnik  and
      Ueffing, Nicola  and
      Rokhlenko, Oleg  and
      Agichtein, Eugene  and
      Guy, Ido",
    booktitle = "Proceedings of the Seventh Workshop on e-Commerce and NLP @ LREC-COLING 2024",
    month = may,
    year = "2024",
    address = "Torino, Italia",
    publisher = "ELRA and ICCL",
    url = "https://preview.aclanthology.org/jlcl-multiple-ingestion/2024.ecnlp-1.6/",
    pages = "58--64",
    abstract = "Making product titles informative and concise is vital to delighting e-commerce customers. Recent advances have successfully applied monolingual product title summarization to shorten lengthy product titles. This paper explores the cross-lingual product title generation task that summarizes and translates the source language product title to a shortened product title in the target language. Our main contributions are as follows, (i) we investigate the optimal product title length within the scope of e-commerce localization, (ii) we introduce a simple yet effective data filtering technique to train a length-aware machine translation system and compare it to a publicly available LLM, (iii) we propose an automatic approach to validate experimental results using an open-source LLM without human input and show that these evaluation results are consistent with human preferences."
}