@inproceedings{kumari-etal-2023-persuasive,
    title = "The Persuasive Memescape: Understanding Effectiveness and Societal Implications of {I}nternet Memes",
    author = "Kumari, Gitanjali  and
      Shinde, Pranali  and
      Ekbal, Asif",
    editor = "Park, Jong C.  and
      Arase, Yuki  and
      Hu, Baotian  and
      Lu, Wei  and
      Wijaya, Derry  and
      Purwarianti, Ayu  and
      Krisnadhi, Adila Alfa",
    booktitle = "Proceedings of the 13th International Joint Conference on Natural Language Processing and the 3rd Conference of the Asia-Pacific Chapter of the Association for Computational Linguistics (Volume 1: Long Papers)",
    month = nov,
    year = "2023",
    address = "Nusa Dua, Bali",
    publisher = "Association for Computational Linguistics",
    url = "https://preview.aclanthology.org/jlcl-multiple-ingestion/2023.ijcnlp-main.61/",
    doi = "10.18653/v1/2023.ijcnlp-main.61",
    pages = "946--959"
}