@inproceedings{bendermacher-2021-roundtable, title = "Roundtable: Digital Marketing Globalization at {N}et{A}pp: A Case Study of Digital Transformation utilizing Neural Machine Translation", author = "Bendermacher, Edith", editor = "Campbell, Janice and Huyck, Ben and Larocca, Stephen and Marciano, Jay and Savenkov, Konstantin and Yanishevsky, Alex", booktitle = "Proceedings of Machine Translation Summit XVIII: Users and Providers Track", month = aug, year = "2021", address = "Virtual", publisher = "Association for Machine Translation in the Americas", url = "https://preview.aclanthology.org/jlcl-multiple-ingestion/2021.mtsummit-up.1/", pages = "1--6" }