Zero-shot text classification involves categorizing text into classes without labeled data, typically using a pre-trained language model to compute the correlation between text and class names. This makes it essential for class names to contain sufficient information. Existing methods incorporate semantically similar keywords related to class names, but the properties of effective keywords remain unclear. We demonstrate that effective keywords should possess three properties: 1) keyword relevance to the task objective, 2) inter-class exclusivity, and 3) intra-class diversity. We also propose an automatic method for acquiring keywords that satisfy these properties without additional knowledge bases or data. Experiments on nine real-world datasets show our method outperforms existing approaches in fully zero-shot and generalized zero-shot settings. Ablation studies further confirm the importance of all three properties for superior performance.