In this work, we introduce PII-Scope, a comprehensive benchmark designed to evaluate state-of-the-art methodologies for PII extraction attacks targeting LLMs across diverse threat settings. Our study provides a deeper understanding of these attacks by uncovering several hyperparameters (e.g., demonstration selection) crucial to their effectiveness. Building on this understanding, we extend our study to more realistic attack scenarios, exploring PII attacks that employ advanced adversarial strategies, including repeated and diverse querying, and leveraging iterative learning for continual PII extraction. Through extensive experimentation, our results reveal a notable underestimation of PII leakage in existing single-query attacks. In fact, we show that with sophisticated adversarial capabilities and a limited query budget, PII extraction rates can increase by up to fivefold when targeting the pretrained model. Moreover, we evaluate PII leakage on finetuned models, showing that they are more vulnerable to leakage than pretrained models. Overall, our work establishes a rigorous empirical benchmark for PII extraction attacks in realistic threat scenarios and provides a strong foundation for developing effective mitigation strategies.

In this work, we address the problem of text anonymization where the goal is to prevent adversaries from correctly inferring private attributes of the author, while keeping the text utility, i.e., meaning and semantics. We propose IncogniText, a technique that anonymizes the text to mislead a potential adversary into predicting a wrong private attribute value. Our empirical evaluation shows a reduction of private attribute leakage by more than across 8 different private attributes. Finally, we demonstrate the maturity of IncogniText for real-world applications by distilling its anonymization capability into a set of LoRA parameters associated with an on-device model. Our results show the possibility of reducing privacy leakage by more than half with limited impact on utility.