Magnum JUCSE at SemEval-2024 Task 4: Multilingual Detection of Persuasion Techniques in Memes

Adnan Khurshid, Dipankar Das


Abstract
This paper focuses on the task of detecting persuasion techniques organised in a hierarchy within meme text in multiple languages like English, North Macedonian, Arabic and Bulgarian, exploring the ways in which textual elements contribute to the dissemination of persuasive messages.The main strategy of the system is to train a binary classifier for each node in the hierarchy and predict labels in a top down fashion by seeing the confidence value of the prediction at any node. For each unique label in the hierarchy, a dataset is created from the original dataset which is then used to train the binary classifier for that label
Anthology ID:
2024.semeval-1.146
Volume:
Proceedings of the 18th International Workshop on Semantic Evaluation (SemEval-2024)
Month:
June
Year:
2024
Address:
Mexico City, Mexico
Editors:
Atul Kr. Ojha, A. Seza Doğruöz, Harish Tayyar Madabushi, Giovanni Da San Martino, Sara Rosenthal, Aiala Rosá
Venue:
SemEval
SIG:
SIGLEX
Publisher:
Association for Computational Linguistics
Note:
Pages:
1015–1018
Language:
URL:
https://aclanthology.org/2024.semeval-1.146
DOI:
Bibkey:
Cite (ACL):
Adnan Khurshid and Dipankar Das. 2024. Magnum JUCSE at SemEval-2024 Task 4: Multilingual Detection of Persuasion Techniques in Memes. In Proceedings of the 18th International Workshop on Semantic Evaluation (SemEval-2024), pages 1015–1018, Mexico City, Mexico. Association for Computational Linguistics.
Cite (Informal):
Magnum JUCSE at SemEval-2024 Task 4: Multilingual Detection of Persuasion Techniques in Memes (Khurshid & Das, SemEval 2024)
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PDF:
https://preview.aclanthology.org/ingestion-checklist/2024.semeval-1.146.pdf
Supplementary material:
 2024.semeval-1.146.SupplementaryMaterial.txt