Visual Language Models (VLMs) have gained significant popularity due to their remarkable ability. While various methods exist to enhance privacy in text-based applications, privacy risks associated with visual inputs remain largely overlooked such as Protected Health Information (PHI) in medical images. To tackle this problem, two key tasks: accurately localizing sensitive text and processing it to ensure privacy protection should be performed. To address this issue, we introduce VisShield (Vision Privacy Shield), an end-to-end framework designed to enhance the privacy awareness of VLMs. Our framework consists of two key components: a specialized instruction-tuning dataset OPTIC (Optical Privacy Text Instruction Collection) and a tailored training methodology. The dataset provides diverse privacy-oriented prompts that guide VLMs to perform targeted Optical Character Recognition (OCR) for precise localization of sensitive text, while the training strategy ensures effective adaptation of VLMs to privacy-preserving tasks. Specifically, our approach ensures that VLMs recognize privacy-sensitive text and output precise bounding boxes for detected entities, allowing for effective masking of sensitive information. Extensive experiments demonstrate that our framework significantly outperforms existing approaches in handling private information, paving the way for privacy-preserving applications in vision-language models.

Privacy risks in text-only Large Language Models (LLMs) are well studied, particularly their tendency to memorize and leak sensitive information. However, Multi-modal Large Language Models (MLLMs), which process both text and images, introduce unique privacy challenges that remain underexplored. Compared to text-only models, MLLMs can extract and expose sensitive information embedded in images, posing new privacy risks. We reveal that some MLLMs are susceptible to privacy breaches, leaking sensitive data embedded in images or stored in memory. Specifically, in this paper, we (1) introduce MM-Privacy, a comprehensive dataset designed to assess privacy risks across various multi-modal tasks and scenarios, where we define Disclosure Risks and Retention Risks. (2) systematically evaluate different MLLMs using MM-Privacy and demonstrate how models leak sensitive data across various tasks, and (3) provide additional insights into the role of task inconsistency in privacy risks, emphasizing the urgent need for mitigation strategies. Our findings highlight privacy concerns in MLLMs, underscoring the necessity of safeguards to prevent data exposure. Part of our dataset and code can be found here.