Tang Biao
2025
Consistency-Aware Online Multi-Objective Alignment for Related Search Query Generation
Shuxian Bi
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Chongming Gao
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Wenjie Wang
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Yueqi Mou
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Chenxu Wang
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Tang Biao
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Peng Yan
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Fuli Feng
Proceedings of the 63rd Annual Meeting of the Association for Computational Linguistics (Volume 6: Industry Track)
Modern digital platforms rely on related search query recommendations to enhance engagement, yet existing methods fail to reconcile click-through rate (CTR) optimization with topic expansion. We propose **CMAQ**, a **C**onsistent **M**ulti-Objective **A**ligned **Q**uery generation framework that harmonizes these goals through three components: (1) reward modeling to quantify objectives, (2) style alignment for format compliance, and (3) consistency-aware optimization to coordinate joint improvements. CMAQ employs adaptive 𝛽-scaled DPO with geometric mean rewards, balancing CTR and expansion while mitigating objective conflicts. Extensive offline and online evaluations in a large-scale industrial setting demonstrate CMAQ’s superiority, achieving significant CTR gains (+2.3%) and higher human-rated query quality compared to state-of-the-art methods. Our approach enables high-quality query generation while sustaining user engagement and platform ecosystem health.
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- Shuxian Bi 1
- Fuli Feng 1
- Chongming Gao 1
- Yueqi Mou 1
- Wenjie Wang 1
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