Product Attribute Value Identification (PAVI) involves identifying attribute values from product profiles, a key task for improving product search, recommendation, and business analytics on e-commerce platforms.However, existing PAVI methods face critical challenges, such as inferring implicit values, handling out-of-distribution (OOD) values, and producing normalized outputs.To address these limitations, we introduce Taxonomy-Aware Contrastive Learning Retrieval (TACLR), the first retrieval-based method for PAVI.TACLR formulates PAVI as an information retrieval task by encoding product profiles and candidate values into embeddings and retrieving values based on their similarity. It leverages contrastive training with taxonomy-aware hard negative sampling and employs adaptive inference with dynamic thresholds.TACLR offers three key advantages: (1) it effectively handles implicit and OOD values while producing normalized outputs; (2) it scales to thousands of categories, tens of thousands of attributes, and millions of values; and (3) it supports efficient inference for high-load industrial deployment.Extensive experiments on proprietary and public datasets validate the effectiveness and efficiency of TACLR. Further, it has been successfully deployed on the real-world e-commerce platform Xianyu, processing millions of product listings daily with frequently updated, large-scale attribute taxonomies. We release the code to facilitate reproducibility and future research at https://github.com/SuYindu/TACLR.

Unlike professional Business-to-Consumer (B2C) e-commerce platforms (e.g., Amazon), Consumer-to-Consumer (C2C) platforms (e.g., Facebook marketplace) are mainly targeting individual sellers who usually lack sufficient experience in e-commerce. Individual sellers often struggle to compose proper descriptions for selling products. With the recent advancement of Multimodal Large Language Models (MLLMs), we attempt to integrate such state-of-the-art generative AI technologies into the product listing process. To this end, we develop IPL, an Intelligent Product Listing tool tailored to generate descriptions using various product attributes such as category, brand, color, condition, etc. IPL enables users to compose product descriptions by merely uploading photos of the selling product. More importantly, it can imitate the content style of our C2C platform Xianyu. This is achieved by employing domain-specific instruction tuning on MLLMs, and by adopting the multi-modal Retrieval-Augmented Generation (RAG) process. A comprehensive empirical evaluation demonstrates that the underlying model of IPL significantly outperforms the base model in domain-specific tasks while producing less hallucination. IPL has been successfully deployed in our production system, where 72% of users have their published product listings based on the generated content, and those product listings are shown to have a quality score 5.6% higher than those without AI assistance.